Inception® Fish Recipe for cats is formulated to meet the
nutritional levels established by the Association of American 
Feed Control Officials (AAFCO) Cat Food Nutrient Profiles for 
all life stages.

Product Description

Inception® is formulated with Animal Protein first to serve your
feline companions needs.  We understand your feline companions
is a carnivore first, omnivore second and thrive with good Animal 
protein in their diet.  At Inception® Pet Foods we ensure our first 
two ingredients are Animal Protein. Inception Pet Food Formulas 
are Free of Potato, Legume, Corn, Wheat, Soy, Artificial Colors,
Artificial Flavors and Artificial Preservatives.  We want to give your
feline companions everything they need for a long and happy life 
with you.

Inception® Fish Recipe for cats is formulated to meet the nutritional
levels established by the Association of American Feed Control 
Officials (AAFCO) Cat Food Nutrient Profiles for all life stages.

Ingredients

Whitefish, Whitefish Meal, Oats, Millet, Sunflower Oil, Milo, Ground
Flaxseeds, Natural Flavors, Calcium Carbonate, Tricalcium Phosphate
, Choline Chloride, Taurine, Fructooligosaccharide, Salt, Dandelion 
Greens, Minerals (Zinc Proteinate, Manganese Proteinate, Copper 
Proteinate, Magnesium Proteinate, Sodium Selenite, Calcium Iodate), Vitamins (Thiamine Mononitrate, Niacin Supplement, Vitamin E 
Supplement, Calcium Pantothenate, Pyridoxine Hydrochloride, 
Riboflavin Supplement, Biotin, Vitamin A Supplement, Vitamin 
B12 Supplement, Vitamin D3 Supplement, Folic Acid)

Guaranteed Analysis

Crude Protein ………………. 30% MIN

Crude Fat ……………………. 14% MIN

Crude Fiber ………………….7% MAX

Moisture ……………………..10% MAX

Calcium ……………………….1.1% MIN

Phosphorus…………………..0.8% MIN

Omega 6 Fatty Acids*…….3.5% MIN

Omega 3 Fatty Acids*…….1.5% MIN

Calorie Content

Metabolizable Energy (calculated)

3,680 kcal per kg,  419 kcal per cup

Feeding Guidelines

Daily Feeding GuIdelines

Weight of        SERVING SIZE

Cat (lbs)           (Adult)*

2 or less           1/8 cup

2-4                   1/8 – 1/4 cup

4-6                   1/4 cup

6-8                   ¼ cup

8-10                 ¼ – 3/8 cup

10-12               3/8 – ½ cup

12-14               ½ cup

*Standard 8-fluid ounce measuring cup

Kittens – Post-weaning to 5 months old feed three times as much 
food as an adult cat of the same weight. Between 5 months to 
1 year old, feed kitten 1.5 to 2 times as much food as an adult cat 
and start feeding kittens as adults after one year. Moisten food if
desired. Always maintain a clean water supply that your kitten can
easily access.

Pregnant & Lactating – Monitor and maintain an adequate source
of food so that your pregnant or lactating cat can freely eat as she
needs. Always maintain a clean water supply that your pregnant 
or lactating cat can easily access.

When switching your cat’s diet we recommend it should be done 
gradually over 5-7 days, increasing the amount each day with the 
present diet as a sudden change in diet may result in digestive 
​disturbance.