Inception® Chicken Recipe for cats is formulated to meet the nutritional 
levels established by the Association of American Feed Control 
Officials (AAFCO) Cat Food Nutrient Profiles for all life stages.

Product Description

The Inception® chicken recipe is created with animal protein first to
meet your feline companions needs. It contains no potatoes, legumes,
corn, wheat, or soy. 

The chicken in the Inception® chicken recipe comes from the rolling
hills of Minnesota, cage-free, thus having a positive effect on your 
feline’s food.

The oats used in Inception® come from the pristine oat fields of 
Canada. Oats are high in fiber and contain antioxidants, vitamins, 
and minerals, all working together to promote and maintain the 
health and well-being of your feline.

Lastly, the millet and milo we use are grown in the vibrant green 
farmlands of North Dakota, harvested with care by local farmers
and prepared to meet the high standards that your feline deserves.
Millet is also a healthy source of carbohydrates for most felines and
is easy to digest.

Ingredients

Chicken, Chicken Meal, Oats, Milo, Chicken Fat (Preserved With Mixed Tocopherols), Ground Flaxseeds, Millet, Natural Flavors, Potassium Chloride, Choline Chloride, Taurine, Fructooligosaccharide, Salt, Dandelion Greens, Minerals (Zinc Proteinate, Manganese Proteinate, Copper Proteinate, Magnesium Proteinate, Sodium Selenite, Calcium Iodate), Vitamins (Thiamine Mononitrate, Niacin Supplement, Vitamin E Supplement, Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid)

Guaranteed Analysis

Crude Protein ………………. 30% MIN

Crude Fat ……………………. 14% MIN

Crude Fiber ………………….7% MAX

Moisture ……………………..10% MAX

Ash ……………………………..8% MIN

Calcium ……………………….1.1% MIN

Phosphorus…………………..0.9% MIN

Omega 6 Fatty Acids*…….3.0% MIN

Omega 3 Fatty Acids*…….0.75% MIN

Calorie Content

Metabolizable Energy (calculated)

3,700 kcal per kg,  421 kcal per cup

Feeding Guidelines

Daily Feeding GuIdelines

Weight of        SERVING SIZE

Cat (lbs)           (Adult)*

2 or less           1/8 cup

2-4                   1/8 – 1/4 cup

4-6                   1/4 cup

6-8                   ¼ cup

8-10                 ¼ – 3/8 cup

10-12               3/8 – ½ cup

12-14               ½ cup

*Standard 8-fluid ounce measuring cup

Kittens – Post-weaning to 5 months old feed three times as much food as an adult cat of the same weight. Between 5 months to 1 year old, feed kitten 1.5 to 2 times as much food as an adult cat and start feeding kittens as adults after one year. Moisten food if desired. Always maintain a clean water supply that your kitten can easily access.

Pregnant & Lactating – Monitor and maintain an adequate source of food so that your pregnant or lactating cat can freely eat as she needs. Always maintain a clean water supply that your pregnant or lactating cat can easily access.

When switching your cat’s diet we recommend it should be done gradually over 5-7 days, increasing the amount each day with the present diet as a sudden change in diet may result in digestive disturbance.